Send2Press Newswire
Thu, 04 Dec 2008 17:28:50 GMT
Push to Talk and Instant Messaging Revenue Will Top $16 Billion in 2009, Says Insight Research Corp
BOONTON, N.J., Dec. 4 (SEND2PRESS NEWSWIRE) -- The worldwide market for presence-based telecommunication services, including instant messaging (IM) and push-to-talk (PTT), is expected to exceed $16 billion in 2009, as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users. According to a new market research study from The INSIGHT Research Corporation, presence-based telecommunication services such as IM and PTT are wildly popular in Asian countries. Carrier revenue from presence-based services is nearly 25 percent greater in Asia than North America.
 INSIGHT Research's market analysis study, entitled "Presence Based Services Market 2008-2013," notes that presence-based services are part of a worldwide push by carriers to create new IP-enabled services for consumers and business users. The study notes that consumers of mobile and fixed line telecommunications services are adopting presence-based services along with other IP-enabled services such as location based services, fixed-mobile convergence, file sharing, streaming, and video telephony.
"Presence-based services are all about saving time and effort, so both consumers and businesses see value in these applications," says Robert Rosenberg, president of INSIGHT Research Corp. "Carriers from Europe, Asia, Latin America and the US got together to foster standards for mobile IM interoperability, so these services are no longer being viewed as just teen toys. IM and PTT are also business tools, and we see this market continuing to grow as more businesses recognize the utility of these applications," Rosenberg concluded.
An excerpt, table of contents, and ordering information for "Presence Based Services Market 2008-2013" study are available online at:
www.insight-corp.com/reports/pbs08.asp.
This 130-page report is available immediately for $2,195.00 (hard copy). Electronic (PDF) reports can also be ordered online. Please visit our website, or call 973-541-9600 for details.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, presence based services market, push to talk marketing
Thu, 04 Dec 2008 11:37:29 GMT
Voices.com Redesigns, Now Serves 100,000+ People
Voices.com is an online workplace where business owners can go to audition and hire the freelance professionals they need to get voice-over recordings done.
TORONTO, Canada, Nov. 24 (SEND2PRESS NEWSWIRE) -- A revolution has been brewing, 12 months in the making, at the offices of Voices.com as they release their all-new, redesigned site and broaden their influence not just in the realm of voice over, but to the advertising industry and beyond. Businesses looking to hire voice talent can post jobs, receive responses quickly, interview candidates by telephone, instant message or e-mail - all provided by the Voices.com collaboration platform.
 Improvements to the online workplace include:
* Voice talent profiles with biography information, audio samples and a history of feedback from previous jobs
* An online store where buyers can purchase bundled audio services, such as a commercial or video narration
* A powerful search engine to locate voice talent by keyword, gender, voice ages, languages and union status
* A streamlined escrow service that guarantees the satisfaction of buyers
* An active online community that offers blogs, podcasts and videos.
Voices.com CEO, David Ciccarelli, says, "The catalyst for many of these improvements came in the form of feedback received from our customers, and now with the implementation of those suggestions, using Voices.com is faster and easier, too."
For more information and to experience the all-new Voices.com, visit: www.voices.com.
About Voices.com®
Voices.com is the online marketplace where businesses connect with voice actors and voice over talents. Radio and television stations, advertising agencies, marketing executives, casting directors and voice talent agencies rely on Voices.com to easily search for and hire language service providers such as translators, narrators and professional voice over talents with the assistance of their award-winning web service. Voice talents are equipped with a comprehensive set of self-managed tools to effectively market themselves and conduct their voice-over business online. Clients that have worked with Voices.com include NBC, ESPN, PBS, The History Channel, Reader's Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, Firestone Tires, American Airlines, the US Army, the US Government and thousands more.
All trademarks are property of their respective owners.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, voice over talent services, voiceover actors and jobs
Mon, 24 Nov 2008 11:08:39 GMT
SaleAMP's Breakthrough Pay-for-Performance Marketing Service to Fuel Real Estate Rebound
AUSTIN, Texas, Nov. 19 (SEND2PRESS NEWSWIRE) -- SaleAMP(TM), a cutting-edge marketing and software company, today announced a unique pay-for-performance real estate marketing service for condo developers, large home builders and real estate related banks, nationwide. The service, based on proprietary internet marketing tools and techniques has produced tens of thousands of buyer prospects and sales in a matter of months.
 "Traditional real estate marketing is broken and budgets are heavily strained as a result of this economic environment," said Paul Kirchoff, SaleAMP's chief executive officer. "The reality is we deliver volumes of qualified buyers with almost no up front money, allowing clients to lower their marketing budgets and dramatically accelerate lead generation and sales at the same time."
SaleAMP's pay-for-performance marketing service begins with deep analysis of search volumes and online buyer activity in each market and then employs proprietary tools to drive demand to client web properties. That traffic is then converted into actionable leads using cross-industry best practices and technologies.
"Over the past twenty years, I've developed major projects across the country and I have never seen anything like SaleAMP," said Mark Tolley, B. Knightly's chief executive officer. "Their unique skill set and business model is the future of real estate marketing. In one of the worst economies in decades, SaleAMP has our sales staff sprinting to keep up."
Specifically, SaleAMP partners with each client through their pay-for-performance business model allowing clients to significantly reduce their existing marketing budgets. The company then employs proprietary technology and top industry talent to deploy search engine marketing, social media marketing, online video marketing, online auctions, and email marketing to generate highly qualified leads.
"SaleAMP is solving a major crisis for builders, developers and banks by lowering their marketing costs, generating faster inventory flow and giving them the ability to pay only when we've provided the revenue," said Kirchoff. "The days of paying expensive agencies are over. Pay-for-performance ensures we are on the same side of the table as our clients. And that is what matters."
About SaleAMP
SaleAMP, Inc. (www.saleamp.com) is an Austin, Texas-based marketing and software company specializing in the real estate industry. The company offers pay-for-performance marketing services that deliver massive lead volume for a small fraction of the price of expensive traditional firms.
All trademarks are property of their respective owners.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, SaleAMP real estate marketing, pay-for-performance advertising
Wed, 19 Nov 2008 14:00:48 GMT
Eularis Analyzes Pre-Launch Brand Planning with New Pharmaceutical Industry Report
NEW YORK, LONDON, TOKYO, Nov. 17 (SEND2PRESS NEWSWIRE) -- In today's environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high sales and profits - until recently. Every Pharma company today is hoping to achieve their own immediate winners, the drugs that are successful right from the start and provide years of business-sustaining profit. However, recent studies have shown that seven out of ten drugs launched in the last five years have failed to repay their R&D investment.
 Effective marketing and sales can literally mean billions during a drug's launch and during the lifetime value. A product's shaping, positioning, sales uptake and market performance, with proper marketing focus and support, can translate to the elusive blockbuster. The power is there... But how can marketers deliver? More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launches, companies must engage in comprehensive pre-launch planning. But how can this be achieved effectively? Today, Eularis announces the availability of their new report, "Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success."
In this report, we examine the concept and components of effective pre-launch planning. We analyze the environment for Pharmaceuticals today. We describe the phases of pre-launch planning and look at key organizational strategies, marketing tactics, regulatory considerations, and even global issues. Finally, to help companies make tough decisions and engage in effective planning, we examine powerful pre-launch analytics techniques and case studies of success. Written for CEOs, Marketing Executives and Sales Executives, this report uncovers the factors that are effective for a highly successful launch - and the barriers against it - offering secrets to get the most out of your launch.
"Although the Pharmaceutical Industry has already widely-adopted pre-launch market research, analysis and analytics into many product launch strategies," said the author of the report, Dr. Andree K. Bates, President of Eularis, "we are starting to see that the approaches taken in the past are insufficient in today's turbulent environment, and companies need to carefully consider exactly what kind of analysis is required now to mount a hugely successful launch."
Dr. Bates has gained wide recognition within the international Pharmaceutical Industry for her expertise in Pharmaceutical Marketing Analysis. In addition to this and other must-have reports for Pharmaceutical Industry marketers, she has authored many articles in peer-reviewed journals and several chapters in books on Pharmaceutical Analytics.
To purchase the Eularis report, "Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success," visit: www.pharmaprelaunchroi.com/index.asp or, for more information about Eularis, visit www.eularis.com.
ABOUT EULARIS
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, which are lengthy and whose reliance on historical or analogue data reduces their accuracy, Eularis' proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance.
Eularis offers pre-launch analytics, marketing mix modeling (both professional and consumer), portfolio optimization, sales force effectiveness, Managed Care analytics, patient compliance solutions and Generics defense analysis strategies. With offices in London, New York and Tokyo, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.
More information: www.eularis.com.
All trademarks are property of their respective owners.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, Eularis pharma analytics, Pharmaceutical Marketing Analysis
Mon, 17 Nov 2008 09:48:13 GMT
BETA Records Site Gives Its Users the Ability to Earn Advertising Dollars
HOLLYWOOD, Calif., Nov. 13 (SEND2PRESS NEWSWIRE) -- BETARecords.com, the fast growing online music social community and upcoming TV show, today announced the launch of the first known peer-to-peer community advertising technology internally tagged by the team as "DAAN" - Dynamic Affinity Advertising Network. DAAN (patent applied for) allows any BETA Records community user to select and drag up to three ad modules onto their profile page, launching a simple interface to promote and charge a cost per impression (CPM) rate based upon traffic and reputation stats provided by BETA to each respective user's profile page.
 The placement of the ad unit is also unique in that the user can drag and position the empty ad unit anywhere in the profile page to make for a more desirable look and user experience. "At the end of the day, the user should decide what type of advertisement they want to appear on their profile page, where it goes, and the price per CPM, subsequently keeping up to 85% of the ad revenue. Our independent artists are creating massive digital brands and bringing their traffic to our community - they are entitled to decide what ads they have an affinity for and share in the profits," states Christian Honetschlaeger, President.
Using DAAN, any company or user can then locate the most popular profiles/people in the BETA community and request that their ad artwork be inserted into the module. Immediately, an alert is sent via email and internal messaging. Once the request is accepted, the ad unit is locked into place and goes live, paying out ad revenue in real time within hours to the host.
"DAAN is an incredible feature for us and we are excited to launch, test and license this new technology as a complete system for peer-to-peer advertising," said Rock Mutchler, CEO. "BETA's backbone eWallet system protects both the publisher of the ad unit and the advertiser by making payments in real time against their available 'BETA bucks,' allowing users to place a cap on their spend - once the money is gone the current ad dissolves and the next in the queue appears automatically."
After local testing is complete on www.BETARecords.com, DAAN should be available for 3rd party licensing in early 2009.
Media Contact:
Scott G, BETA Records, 818-223-8486, scott@betarecords.com.
All trademarks are property of their respective owners.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, BETA Records DAAN, Dynamic Affinity Advertising Network
Thu, 13 Nov 2008 19:52:53 GMT
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